Engaging customers on social media is important to your small business. Whether you are trying to attract new customers, retain existing customer, or both, there are many benefits to having a regular social media presence.

What are the biggest?

  1. Search engine results
    • Behind your official website, social media sites for your business are some of the first results on the front page.
    • Additionally, you can link to your website from your social media page(s), increasing your search engine results.
    • Many customers today don’t look for businesses simply through a web search, they will also search directly on social media.
  2. Display your products/services
    • Social media is a great way to feature your products/services.
      • Ex: If you’re a restaurant, post about each individual dish—include pictures!
      • Ex: If you’re a plumbing business, highlight each service–water heater installation, leaky pipes, clog repair, etc—with pictures!
    • It is also a way to show existing customers items/services that they might not be aware you offer.
      • Are you a roofing company that does driveways too? A bowling alley that has karaoke night? A car dealership that offers car rentals? Talk about those things!! Existing customers might have no idea what your business offers besides what they personally have experienced.
  3. Promote!
    • Do you have regular specials? A special promotion? A discount program? A flash sale? Use social media to promote your business
    • By offering special news on social media, you are also creating reasons for people to follow you.
  4. Show your business is real, and still relevant
    • By posting on a regular basis, even if it is only every other week, you are showing that your business is still active and engaged.
  5. Opens a dialogue
    • Social media offers customers another way to interact with you. Just be sure that you are responding in a timely manner.
  6. Keeps your business fresh in customers’ minds
    • You will stay relevant by appearing in customers’ feeds.

What are you waiting for? If you’re not sure where to start with your social media, or you just don’t have the time, let us help. Contact us anytime at 877-222-6279 or info@canaryoffice.com to learn more.