Now that you’ve set up a social media page for your business, it’s time to start developing content. If you find yourself staring at a blank screen, don’t worry. There is plenty to write about! To help you get started, we’ve put together a few ideas by industry.

Restaurant

  • Do you have regular food specials? Post them (with pictures!) and invite customers to dine with you.
  • What about your promotions? Do you have a “kids eat free” night? What about a senior citizen discount? Your customers might not be aware of all that you offer, and it might entice them to come into the restaurant.
  • Are you considering adding/removing items from the menu? Why not take a poll and see what your customer think?
  • Pictures!! Of your food, your staff, the seating area, the kitchen—anything and everything that you can think of.
  • Do you have specialty dishes?  With the pictures, why not include information about the ingredients, how they were developed, why customers will love them, etc

Contractor

  • Pictures!! Before and after photos, your crew, your showroom, your branded/logo’d company items (trucks, signs, t-shirts, etc), your happy customers, etc.
  • Your services—think of every individual service that you offer, and get specific! (ex: if you install doors talk about all the different kinds—exterior, interior, fire doors, sliding glass, etc, etc.). You can create individual posts for each service—give a quick fact, talk about why a customer would want that service, tie it in to the time of year, etc.
  • Your team—highlight your team members and their experience. Congratulate them on obtaining certifications, wish them a happy birthday, highlight their anniversary with the company, etc.
  • Highlight your company’s certifications, awards, business organizations, etc.

Hair Studio

  • Pictures!  Especially before and after, and style transformations. Also include pictures of the salon, tools of the trade, your stylists, etc.
  • Your services—think of every individual service that you offer, and get specific! (ex: if you offer manicures, talk about all the different kinds—acrylic, natural, French, etc). You can create individual posts for each service—give a quick fact, talk about why a customer would want that service, tie it in to the time of year, etc.
  • Style tips. Tie them in to the time of year (ex: in the winter “easy ways to deal with hat hair”).
  • Your team—highlight their experience, and their specialties. Congratulate them on obtaining certifications, wish them a happy birthday, highlight their anniversary with the company, etc.

Attorney

  • Highlight members of the team—their experience and specialties.
  • Your services—think through every individual service that you offer, and get specific! (ex: if you offer wills, talk about all of the different kinds—joint, individual, trusts, etc).
  • Tips (ex: “if you are ever in an accident, make sure to…”; “when writing your will, be sure you have the following items on hand..”)—be careful that you are not formally offering advice, however.
  • Statistics that pertain to your specialty (ex: “according to the National Highway Patrol, every year there are XXXX accidents due to DUI/DWI”).

Doctor/Dentist

  • Highlight members of the team—their experience and specialties.
  • Pictures!! Of your office, your staff, before and after (if applicable, and with permission), etc.
  • Your services—think through every individual service that you offer, and get specific! (ex: if you do cosmetic dentistry, talk about caps, crowns, whitening, etc).
  • Highlight your accreditations, certifications, awards, etc.
  • Maintenance tips: How to maintain a healthy lifestyle/healthy teeth.

Retail Location

  • Highlight your products!! You can even decide to have a product of the week, or product of the month.
  • Pictures!! Your store, your staff, your displays, the new shipment of your high demand item, etc.
  • What about promotions? Do you have a President’s Day Sale? Back to school event? Is an item heavily discounted? Talk about it and encourage customers to come in to see for themselves.

And no matter the industry, there are some topics that are universal:

  • “Did you know” or “fun fact” about your product, service, or industry.
  • “FAQ”—what are some of the frequent questions that you get from customers? Use some posts to address these.
  • Pictures. No matter what industry you are in, pictures of your staff, location, products/services, etc are very impactful. Want to take it up a notch? Try short videos.
  • Customer reviews. If you get a great review link to it, or pull a quote from it to display.
  • Behind the scenes. Give customers a glimpse of what they don’t normally see.
  • Specialty promotions: a way to encourage followers is to offer special incentives. Consider offering special discount codes, services, etc. to your social media audience.

Remember, the possibilities are endless. And don’t worry if it takes some time to really determine what resonates with your audience—just make sure that you are keeping an eye on the number of likes and shares and adjusting accordingly.

And if you don’t have the time (or desire) to do this yourself, we can help!! Contact Canary Office anytime at 877-222-6279 or info@canaryoffice.com to learn more.