If you are a small business and have a website with outdated or poorly written content (or no website at all!), you are missing out on potential customers.
What can a website do for your business? A lot!
Having a website allows potential customers to find you online using a search engine. Using keywords related to your industry on your site, and creating occasional new content also boost your Search Engine Optimization (SEO)—allowing your page to appear higher in the results when customers search more generic terms (think “roof repair, Rochester, NY).
Control Your Message
Unlike review sites or social media, 100% of the content on your website is controlled by you. You determine what products/services to emphasize, what reviews to highlight, how to position yourself within your industry, and much more.
You can also find out what’s working, and what’s not. Through analytics, you can see where your customers are coming from (search engines, typing in your name, etc), what page(s) they are looking at, how long they spend on each, and if they return. This helps you to better refine your message as time goes on.
A website allows potential customers to see that your business really exists, and to learn more about it. You can include pictures of your work, or pictures of your facility, which help to make potential customers more comfortable with your company. For example: pictures of a restaurant let a customer determine if the atmosphere is right for their night out/event. Before and after pictures of a project allow customers to see the quality of work that you do.
Allow Customers to interact with you 24/7
Customer today want convenience—the easier you can make the buying process, the better. While you can’t be physically available to potential customers all day every day, a website is the next best thing. Your site enables customers to learn more about the products/services that you provide, answers many of their questions (including hours or operation and location), and much more!
Additionally, you can include a contact form, an appointment scheduler, or even e-commerce if it is appropriate for your business. Even something as simple as a contact form allows customers to ask questions, or to request more information while it is fresh in their minds, and without the “hassle” of making a phone call during business hours.
Do a search of your biggest competitors. Odds are that most have websites.
Creating a website for your business does not have to be a huge undertaking. Even a simple website (1-3 pages) can be effective in getting your message across. Not sure what to say, or what to include? Start by taking a look at other businesses in the industry (locally and nationally). See what you like (and what you don’t). And if you need help determining the content, and/or developing the content and actual site, Canary Office can help. Contact us today to find out what we can do for your business, , email@example.com or 877-222-6279.