Who is My “Ideal” Customer?

Who is My “Ideal” Customer?

In business, it’s easy to say that anyone is your customer. And, for the most part, it’s true. Anyone can eat at a restaurant, shop at a store, employ a plumber, or consult with a lawyer. But it is important to truly define who your “ideal” customer is so that you can...
Creating a Simple Website for Your Small Business

Creating a Simple Website for Your Small Business

Without a website for your small business, you are missing out on potential customers. While a website might seem overwhelming, it is important to remember that it really is better to start out simple. It doesn’t take a lot for a website to be a valuable resource to...