Without a website for your small business, you are missing out on potential customers. While a website might seem overwhelming, it is important to remember that it really is better to start out simple. It doesn’t take a lot for a website to be a valuable resource to potential customers.

Some key elements to include:

  1. Contact Information!
    • It may seem obvious, but it is important that contact information is not only available, but prominent. Be sure to include your phone number, email address, physical address, and hours of operation.
  2. Home
    • This should be a very brief overview of what you do. You do not need to list out every service!
      • For example, if you are a full service hair salon, you can say something like “we are pleased to be able to offer our customers services ranging from blow outs to complete hair transformations..”. This is not the place to list everything.
  3. About Us
    • This doesn’t have to be long, but should include some basic information. You can include:
      • Start with “about” the business—its origin and why you started it.
      • Include business highlights: have you won any awards? Do you have an A rating on Angie’s List or the Better Business Bureau? Have you had a significant number of customers? Talk about these things!
      • Include a little bit about you and your core team (if applicable).
      • Pictures: of you, the team, and the physical business
  4. Products/Services
    • Again, you can be brief, but this is the place to show your potential customer exactly what you do. If you are a restaurant, include a menu. If you are a hair salon, list the services offered with a very brief description of each (and even pricing!). If you are an electrician, list out the individual services—you can even categorize them by commercial and residential. Obviously, if you are a retail establishment, you will not list out every product you offer, but you can definitely include highlights and pictures.
  5. Pictures!
    • Do you have before and after pictures? Photos of your physical space? Photos of your product/service? Include them! Photos go a long way to showing potential customers that you are legitimate—they also break up the content on your pages and make them look better aesthetically.
  6. Links to social media pages
    • If you have them, definitely link them to encourage traffic.
  7. Contact Form
    • These are very easy to create, and allow your customers to reach out to you at any time of day.
  8. Testimonials
    • If you have testimonials, or even positive reviews on other platforms, use them on your site. Even one quoted positive review can go a long way with potential customers.
  9. Landing page 
    • A landing page is basically a lead generation page—it allows you to capture visitor’s information (often email address). It includes a way to capture a visitor’s information, and exists only for that purpose—it may contain simple content, but does not include a lot of copy. Customers would leave their information for a variety of reasons—including subscribing to something (ex: be the first to hear about all of our restaurant’s specials), downloading something (ex: an ebook or infographic), or even subscribing to something (ex: a monthly newsletter). This is not a vital part of a website, but is a really great way to start developing a list of potential leads/customers.

Don’t overthink it. But do take some time to think through what your customer would want to know. What are common questions asked by a new customer? Be sure to address those in your online content.

And if you don’t have the time or desire to do it yourself, we can help. Canary Office, LLC can create your website content, and even develop your site. Contact us anytime at 877-222-6279 or info@canaryoffice.com to learn more.