As a small business, you probably don’t have a large marketing budget. So how do you get the word out about your product/service without breaking the bank? Have you considered utilizing brand advocates?
Brand advocates are most often customers or former customers who talk positively about your product/service, and often encourage others to buy. This can be through positive reviews, testimonials (written or video), word of mouth, social media, etc. Often, it is as easy as asking a customer who has had a positive experience to help.
There are many ways to identify potential brand advocates, but here are a few easy ways to get started:
- Surveys: Whether its paper, electronic, or even a quick question at the end of a transaction, a survey can tell you who is happy with your product/service and might be thrilled to share it. Additionally, surveys can show you customers who are not happy—allowing you to correct the issues and possibly gain an advocate.
- Reviews: You will definitely ask new brand advocates to leave reviews, but if someone leaves a positive review before you even ask them to, they are obviously thrilled with the product/service. These advocates present a perfect opportunity to ask for additional help, like a video testimonial or a social media post.
- Likes: Do you post to social media? Are there certain followers who consistently “like” or “share”? They are obviously engaged with your business.
- Front Line: Are there customers who you interact with on a regular basis? Do they shop/buy frequently? Is there a customer who raved to you/your staff about your products/services? It’s important to be on the lookout (and to ensure your staff is too) to identify customers who enjoy your product/service.
After you identify your potential brand advocates, it’s often as simple as a phone call, email, or even a face to face ask (ex: in a restaurant, if your server identifies a group that had a really great meal/experience, have them simply ask if the customers would take the time to talk about their experience on Facebook/Yelp/Google). With each review, post, and testimonial, more and more customers are being introduced to your brand organically—in a way that doesn’t feel forced or “salesy”. And these customers do it because they love your brand, not because they are being paid.
What are you waiting for? And if you need help with surveys, reviews, outreach to brand advocates, or much more, contact us to learn what we can do for you—firstname.lastname@example.org or 877-222-6279.