Identifying Brand Advocates

Identifying Brand Advocates

As a small business, you probably don’t have a large marketing budget. So how do you get the word out about your product/service without breaking the bank? Have you considered utilizing brand advocates? Brand advocates are most often customers or former customers who...
The Importance of Analytics/Insights

The Importance of Analytics/Insights

You have your website set up, and have been posting to social media. But are they really helping you to grow your business and achieve your goals? How can you ensure that your message is being received, and that the information that you are providing is actually the...
What Can A Landing Page Do For My Business?

What Can A Landing Page Do For My Business?

As a small business, you are always looking for ways to connect with customers and grow your database of potential customers. One great way to do this is with a landing page.What is a landing page?A landing page is a standalone web page that is strictly created for...
Who is My “Ideal” Customer?

Who is My “Ideal” Customer?

In business, it’s easy to say that anyone is your customer. And, for the most part, it’s true. Anyone can eat at a restaurant, shop at a store, employ a plumber, or consult with a lawyer. But it is important to truly define who your “ideal” customer is so that you can...
Creating a Simple Website for Your Small Business

Creating a Simple Website for Your Small Business

Without a website for your small business, you are missing out on potential customers. While a website might seem overwhelming, it is important to remember that it really is better to start out simple. It doesn’t take a lot for a website to be a valuable resource to...