Identifying Brand Advocates
As a small business, you probably don’t have a large marketing budget. So how do you get the word out about your product/service without breaking the bank? Have you considered utilizing brand advocates? Brand advocates are most often customers or former...
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The Importance of Analytics/Insights
You have your website set up, and have been posting to social media. But are they really helping you to grow your business and achieve your goals? How can you ensure that your message is being received, and that the information that you are providing is...
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What Can A Landing Page Do For My Business?
As a small business, you are always looking for ways to connect with customers and grow your database of potential customers. One great way to do this is with a landing page.What is a landing page?A landing page is a standalone web page that is strictly...
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Who is My “Ideal” Customer?
In business, it’s easy to say that anyone is your customer. And, for the most part, it’s true. Anyone can eat at a restaurant, shop at a store, employ a plumber, or consult with a lawyer. But it is important to truly define who your “ideal” customer is so...
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Creating a Simple Website for Your Small Business
Without a website for your small business, you are missing out on potential customers. While a website might seem overwhelming, it is important to remember that it really is better to start out simple. It doesn’t take a lot for a website to be a valuable...
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Why Your Small Business Needs a Website
If you are a small business and have a website with outdated or poorly written content (or no website at all!), you are missing out on potential customers. What can a website do for your business? A lot! Search engines! Having a website allows potential customers...
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What Should I Blog About?
Blogs are a great way to connect with your customers/potential customers, create social media content, and increase your website’s SEO. Overall, blogs can promote your business and create a dialogue. If you aren’t sure where to start, don’t worry, we have a few...
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Should Small Businesses Blog?
As a small business, you are working with little time and a limited budget. It is all about prioritizing. So, is it worth spending time writing a blog? YES! What is a blog exactly? It is a short piece of content (usually written informally) that can be posted on your...
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What Should I Post on Social Media?
Now that you’ve set up a social media page for your business, it’s time to start developing content. If you find yourself staring at a blank screen, don’t worry. There is plenty to write about! To help you get started, we’ve put together a few ideas by...
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Posting on Social Media: How Do I Get Started?
You’ve decided to do it--you are going to start engaging in social media for your business. Good decision! Now…where do you start?Select your platform. Sure, you can post on every platform, but it’s important to not bite off more than you can chew. Start...
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