Who is My “Ideal” Customer?

Who is My “Ideal” Customer?

In business, it’s easy to say that anyone is your customer. And, for the most part, it’s true. Anyone can eat at a restaurant, shop at a store, employ a plumber, or consult with a lawyer. But it is important to truly define who your “ideal” customer is so...

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Why Your Small Business Needs a Website

Why Your Small Business Needs a Website

If you are a small business and have a website with outdated or poorly written content (or no website at all!), you are missing out on potential customers.  What can a website do for your business?  A lot!   Search engines! Having a website allows potential customers...

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What Should I Blog About?

What Should I Blog About?

Blogs are a great way to connect with your customers/potential customers, create social media content, and increase your website’s SEO.   Overall, blogs can promote your business and create a dialogue. If you aren’t sure where to start, don’t worry, we have a few...

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Should Small Businesses Blog?

Should Small Businesses Blog?

As a small business, you are working with little time and a limited budget. It is all about prioritizing. So, is it worth spending time writing a blog? YES! What is a blog exactly? It is a short piece of content (usually written informally) that can be posted on your...

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What Should I Post on Social Media?

What Should I Post on Social Media?

Now that you’ve set up a social media page for your business, it’s time to start developing content. If you find yourself staring at a blank screen, don’t worry. There is plenty to write about! To help you get started, we’ve put together a few ideas by...

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