Identifying Brand Advocates

Identifying Brand Advocates

As a small business, you probably don’t have a large marketing budget. So how do you get the word out about your product/service without breaking the bank? Have you considered utilizing brand advocates? Brand advocates are most often customers or former customers who...
How Do I Make a Testimonial Video?

How Do I Make a Testimonial Video?

So, you’ve decided that you want to create a testimonial video for your business. Great decision! Now it’s about making it happen. So…what are the steps, and where should you start?Identify CustomersDetermine who you would like to have in your video. Sometimes, a...
Why Should I Use Video Testimonials?

Why Should I Use Video Testimonials?

There is no doubt that customer reviews and testimonials make a huge impact on potential customers. A Peopleclaim.com survey found that 70% of consumers consult reviews or ratings before purchasing. What you might not know is that 65% of the population is made up of...