Identifying Brand Advocates

Identifying Brand Advocates

As a small business, you probably don’t have a large marketing budget. So how do you get the word out about your product/service without breaking the bank? Have you considered utilizing brand advocates? Brand advocates are most often customers or former customers who...
Who is My “Ideal” Customer?

Who is My “Ideal” Customer?

In business, it’s easy to say that anyone is your customer. And, for the most part, it’s true. Anyone can eat at a restaurant, shop at a store, employ a plumber, or consult with a lawyer. But it is important to truly define who your “ideal” customer is so that you can...